{"id":93004,"date":"2026-10-18T08:18:14","date_gmt":"2026-10-18T06:18:14","guid":{"rendered":"http:\/\/codebrun-chronique-v2.3-04"},"modified":"2026-10-18T08:18:14","modified_gmt":"2026-10-18T06:18:14","slug":"le-powerpoint-qui-devait-sauver-le-titanic","status":"publish","type":"post","link":"https:\/\/codebrun.com\/index.php\/2026\/10\/18\/le-powerpoint-qui-devait-sauver-le-titanic\/","title":{"rendered":"Le PowerPoint qui devait sauver le Titanic"},"content":{"rendered":"<p>Dans les archives invent\u00e9es de CODE BRUN, un paquebot aper\u00e7oit un iceberg. Plut\u00f4t que de tourner, le nouveau capitaine r\u00e9clame imm\u00e9diatement une pr\u00e9sentation. L&rsquo;\u00e9quipage comprend qu&rsquo;il b\u00e9n\u00e9ficiera au moins d&rsquo;un excellent storytelling avant l&rsquo;impact.<\/p>\n<h2>La communication avant la navigation<\/h2>\n<p>Le gla\u00e7on g\u00e9ant est rebaptis\u00e9 \u00ab opportunit\u00e9 de rafra\u00eechissement externe \u00bb. La temp\u00e9rature appara\u00eet sur un graphique dont les axes ont \u00e9t\u00e9 red\u00e9finis pour pr\u00e9server l&rsquo;optimisme. Les passagers sont invit\u00e9s \u00e0 participer \u00e0 un atelier de co-construction de la confiance.<\/p>\n<h2>Un plan \u00e0 quatorze fl\u00e8ches<\/h2>\n<p>Le cabinet de conseil fictif propose un sch\u00e9ma circulaire : \u00e9couter, consulter, communiquer, valoriser, recommencer. Un matelot demande un canot. Son intervention est jug\u00e9e trop op\u00e9rationnelle et d\u00e9plac\u00e9e en annexe, apr\u00e8s le glossaire des valeurs partag\u00e9es.<\/p>\n<h2>Le moment h\u00e9ro\u00efque<\/h2>\n<p>\u00c0 la diapositive 17, le pr\u00e9sentateur annonce : \u00ab Nous avons une approche proactive du risque \u00bb. Le navire touche la glace. Le responsable communication s&rsquo;inqui\u00e8te surtout d&rsquo;une chose : la charte graphique est-elle respect\u00e9e sur les gilets de sauvetage ?<br \/>\n<strong>Conclusion :<\/strong> une pr\u00e9sentation peut accompagner une d\u00e9cision. Elle ne la remplace pas. Et les icebergs, contrairement aux comit\u00e9s, refusent g\u00e9n\u00e9ralement d&rsquo;attendre la prochaine restitution.<\/p>\n<p><em>Fiction satirique. Aucun personnage, chiffre ou \u00e9v\u00e9nement ne d\u00e9crit une entreprise ou des salari\u00e9s r\u00e9els.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>17 diapositives, pas un canot, mais une charte graphique irr\u00e9prochable.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-93004","post","type-post","status-publish","format-standard","hentry","category-chroniques-du-naufrage"],"_links":{"self":[{"href":"https:\/\/codebrun.com\/index.php\/wp-json\/wp\/v2\/posts\/93004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/codebrun.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/codebrun.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/codebrun.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/codebrun.com\/index.php\/wp-json\/wp\/v2\/comments?post=93004"}],"version-history":[{"count":1,"href":"https:\/\/codebrun.com\/index.php\/wp-json\/wp\/v2\/posts\/93004\/revisions"}],"predecessor-version":[{"id":93031,"href":"https:\/\/codebrun.com\/index.php\/wp-json\/wp\/v2\/posts\/93004\/revisions\/93031"}],"wp:attachment":[{"href":"https:\/\/codebrun.com\/index.php\/wp-json\/wp\/v2\/media?parent=93004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/codebrun.com\/index.php\/wp-json\/wp\/v2\/categories?post=93004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/codebrun.com\/index.php\/wp-json\/wp\/v2\/tags?post=93004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}